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  • Introduction
    • 👑Monkey Kingdom
      • 🎯Vision and Values
      • 🐒The Team
    • 🗺️Roadmap
    • 🐵Genesis (Gen 1 & 2)
      • Migration to Ethereum
    • 🙉Monkey Legends (Gen 3)
    • 🪙PEACH
    • 🛡️Defend the Kingdom
    • 🎉Events
      • Steve Aoki Metaverse Party
      • Monkey Legends Reveal
      • Metacon 2022
      • IRL NFT Exhibitions
      • Crypto Events & Expos
    • 🖇️Official Links
  • adidas
    • 👟adidas
  • HOLDERS' UTILITIES & BENEFITS
    • 💳Genesis Club
    • 🔨MonkeyBids
    • 🔒Staking
    • 🟠Ordinals
    • 🍑Breeding
      • 👶Breeding Mechanics
      • 🎰Breeding Machine
      • 🔥Too Hot to Handle
    • 🤝NFTU Alliance
    • 🏓Pong Alliance
  • BRANDING
    • 📰Media Coverage
    • 🆔Brand Identity
      • Previous Branding
        • Logo
        • Brand Colors
        • Typography
    • 🫂Collaborations
      • ◻️AMBUSH
      • ⚔️GensoKishi
      • 🃏Kollect
      • 🎮Arcade
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  • Our Logo V.1
  • Our Color Palette
  1. BRANDING
  2. Brand Identity

Previous Branding

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Last updated 2 years ago

Our Logo V.1

Our Color Palette

Golden Fillet is a dark yellow that appeals to the kid in us and evokes the feeling of happiness, creativity and warmth. It is the signature colour of our brand and the color of our icon.

  • #FBB03B

  • R 251 G 176 B 59

  • Pantone 1365C

  • C 0 M 35 Y 87 K 0

Kingdom Blue is a shade of dark blue that compliments well with Golden Fillet. The color is inspired by the tactical and technical vision of our brand.

  • #003260

  • R 0 G 50 G 96

  • Pantone 294C

  • C 100 M 86 Y 36 K 27

A dark, rich, inky grey keeps our brand grounded, and gives a sense of sophistication, maturity, and elegance.

  • #131313

  • R 19 G 19 B 19

  • Pantone 426 C

  • C 73 M 67 Y 66 K 81

Cloud White is a versatile color and is a great partner to all of our brand colors and allows them to stand out, bold and proud.

  • #F9FAFB

  • R 251 B 176 G 59

  • Pantone 000 C

  • C 0 M 35 Y 87 K 0

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