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adidas
Monkey Kingdom announced its collaboration with sportswear giant adidas Originals to launch a Spring/Summer collection with the theme "Not-So-Serious Auction House." The collaboration draws inspiration from the 1970s hip-hop style and party culture, paired with Monkey Kingdom's iconic pixel art style, bringing vibrant clothing and footwear items.
adidas Originals has previously collaborated with BAYC (Bored Ape Yacht Club), and this latest collection with Monkey Kingdom is their first collaboration with an Asian NFT project, with pixel art being the key design element.
The product line includes jackets, polo shirts, t-shirts, shorts, crop tops, dresses, and pleated skirts. The loose street style cut conveys the free and rebellious attitude of the retro rap style, and the team has specially designed a holographic effect, reshaping the classic three-leaf clover logo through a "distorted" artistic effect.
adidas Originals x Monkey Kingdom Superstar
Holographic effect
Additionally, the virtual character avatars and printed images in pixel art and street graffiti style enrich the visual experience.
adidas Originals x Monkey Kingdom S/S 2023 Official Promo Video
The adidas Originals x Monkey Kingdom collaboration collection will be available for purchase on the brand's official online and offline channels in Hong Kong and Taiwan in late May, 2023.